Importer, Wholesaler & Distributor
Wismettac, Pan Asian specialists, has five European businesses, which import and distribute ambient, frozen and chilled products.
We sell over 8,000 authentic and innovative Japanese and Pan Asian products to restaurants, wholesale and retail outlets across North America, Asia and Australia.
Our Global Origins
Our parent company, Nishimoto Wismettac Group, previously known as Nishimoto Trading Co., Ltd., was founded in 1912 in Kobe, Japan as a food importer and exporter.
Since the company was founded, we have remained committed to our core principle of supplying Japanese and Pan Asian food to the world – and we have expanded on this principle by focussing our efforts on increasing the access and understanding of Pan Asian cuisines across the world.
What are Pan Asian Cuisines?
Here at Wismettac we define Pan Asian cuisines as those coming from the following countries, Japan, South Korea, Vietnam, Indonesia, Malaysia, Singapore, and Thailand. With Pan Asian foods in strong growth and the European market valued at over £23 billion, now more than ever is the right time to embrace this growing food trend.
Mintel predicts a further 13% growth of Pan Asian cuisines by 2024, with authentic and innovative ingredients growing quicker than ready meals. Korean food in particular is fast becoming mainstream, with over 19% of consumers having eaten it in 2023, an increase of 4% since 2019.
Our European History
Building on our success in the US and Asia we set our sights on the European market. Today, we operate from several businesses across European countries and continue to expand our network in line with our impressive growth.
2014
Wismettac established their first European business in the Netherlands, NTC Wismettac Europe B.V. which is now one of the biggest importers and distributors of sushi products in Europe.
2016
We acquired Harro (now Wismettac Harro Foods) in Chessington, England. With our industry expertise and their British network we were able to establish strong operation in the United Kingdom.
2020
In line with our European growth strategy, in February we expanded into the German market by acquiring the Japanese Wholesale business SSP Trade Ltd. Additionally, to further develop our seafood offering, in July we acquired the French business Comptoirs Océaniques who specialises in high quality seafood products.
2021
Wismettac acquired Sco-Fro Ltd. a retail focussed business based out of Glasgow, Scotland.
2023
Uniontrade, an ethnic import/export company in Italy was acquired in July with completion in October.
